Journal

Why Men should wear wool underwear

Discover the benefits of Merino wool underwear for men - comfort, health and functionality. Research suggests that this breathable and moisture-wicking fabric may enhance sperm count and reproducti...

RM Williams OUTBACK Magazine | Back to Basics

Merino Country has been challenging stereotypes of wool products for 30 years and RM Williams OUTBACK MAGAZINE went back to the beginning to get an understanding of where Merino Country began. Foun...

How to find the best Men's underwear style for you

Men's Merino underwear that is comfy, looks great, and keeps you cool and dry? We've got you covered! Finding the right fit and style can take time and lots of experimenting until you find the righ...

Winter 2023 Fashion Trends: Bright Colors, Big Shapes, and Luxurious Materials

As we embrace the Winter season of 2023, it's time to explore the exciting fashion trends that will define our wardrobes. This year, both men and women can expect an array of captivating colors, ov...

Truly Aussie | Quality from Sheep to Shop

The famous Australian Made, Australian Grown logo is the true mark of Aussie authenticity and ensures products that carry the logo are certified as 'genuinely Australian'. Merino Country is a true ...

Fashion Revolution Week | Who Made Your Clothing?

Merino Country is a business who values the people who make your garments and Fashion Revolution Week is a time to  be reminded of the importance of choosing ethical and sustainable fashion brands ...

Spinning the yarn of Australia's finest wool

Now in its seventh year, the Shine Awards celebrates the achievements and contributions of women across rural and regional Australia. Nominees’ stories have appeared in The Weekly Times during the ...

Sheep Dreams - get a good night's sleep in Merino... Naturally!

Who knew that a good night's sleep can be improved by what you wear. Recent studies have shown that the fabric you sleep in can actually improve or increase quality of sleep and Merino was shown to...

International Women's Day 2023 | Embrace Equity

 Happy International Women's day 2023! This year's theme is Embrace Equity - imagine a world free from bias, stereotypes and discrimination. Together we can achieve this kind of world and embrace e...

Share the Love with Australian Merino... Naturally!

Say I LOVE YOU with our Australian Merino clothing, underwear and accessories!! It's a great to show people you care about that you appreciate and love them with thoughtful gifts that are not only ...