Journal

Why Choosing Australian Merino Matters More Than Ever

By choosing Australian Made clothing and Australian Merino wool garments, you’re supporting local communities, protecting the environment, and investing in quality that lasts.

Why 100% Merino Underwear Feels Different - and Why That’s a Good Thing

Underwear is the garment closest to your skin, so fabric choice has a big impact on comfort, temperature regulation and skin health. Merino wool underwear can feel different but this is good.

Embrace Every Season: The Versatility of Merino T-Shirts

In the world of clothing, versatility is key. Finding a wardrobe staple that seamlessly transitions through the seasons while maintaining comfort and style can be a game-changer. 

The Merino Country Song | Behind the Scenes

We said YES to Josh Arnold writing The Merino Country Song - a celebration of where your clothing comes from, it's a story of resilience, quality & being Australian Made. 

Plastic-free Swimwear... Naturally!

Plastic-free Swimwear?  Merino wool swimwear is soft, sustainable, and ocean-friendly. No plastics, no microfibres – just natural comfort in and out of the water.

Celebrating Rural Women - Carol Mudford

Huge congratulations to Carol Mudford, the 2025 Rural Women’s Award National Winner, for her incredible work with sHedway - supporting mental health and suicide prevention in the shearing industry. 

Country Meets City at the EKKA

The EKKA is where the country comes to the city – and for owners of Merino Country, Kerrie and Malcolm, it’s where their paths crossed leading to a partnership in life and business.

Merino - the Ultimate Winter All-Rounder for the Whole Family

Stay warm, live simply, and do it all in 100% Australian Merino... Naturally! This season, go natural with Merino Country to keep you comfortable & cosy for  work, travel and play. 

Australian Merino : Your Perfect Companion for Changing Seasons

🌦️ Can’t pick the weather? From cool mornings to sunny afternoons and back again!  Stay comfortable in any season - layer up with 100% Merino.

Sleep Better in Merino

When it comes to getting a good night’s sleep, comfort, temperature regulation, and skin health are crucial—and Merino ticks all the boxes.