Journal

The Merino Country Song | Behind the Scenes

We said YES to Josh Arnold writing The Merino Country Song - a celebration of where your clothing comes from, it's a story of resilience, quality & being Australian Made. 

Celebrating Rural Women - Carol Mumford

Huge congratulations to Carol Mudford, the 2025 Rural Women’s Award National Winner, for her incredible work with sHedway - supporting mental health and suicide prevention in the shearing industry. 

Plastic-free Swimwear... Naturally!

Plastic-free Swimwear?  Merino wool swimwear is soft, sustainable, and ocean-friendly. No plastics, no microfibres – just natural comfort in and out of the water.

Country Meets City at the EKKA

The EKKA is where the country comes to the city – and for owners of Merino Country, Kerrie and Malcolm, it’s where their paths crossed leading to a partnership in life and business.

Merino - the Ultimate Winter All-Rounder for the Whole Family

Stay warm, live simply, and do it all in 100% Australian Merino... Naturally! This season, go natural with Merino Country to keep you comfortable & cosy for  work, travel and play. 

Australian Merino : Your Perfect Companion for Changing Seasons

🌦️ Can’t pick the weather? From cool mornings to sunny afternoons and back again!  Stay comfortable in any season - layer up with 100% Merino.

Sleep Better in Merino

When it comes to getting a good night’s sleep, comfort, temperature regulation, and skin health are crucial—and Merino ticks all the boxes.

Move in Merino... Naturally!

Move in Merino... Naturally! Moisture-wicking, odour-resistant, temperature-regulating & comfortable - take your performance to the next level with Australian Merino!

Run in Merino

"You don't need to be fast. You just need to be brave." says Cath Wallis. Cath has just  finishing her 11th Ultra Marathon, Ultra X Rwanda and we're so proud to have her wear our Merino.

Travel Smarter with Merino

Packing light is a lifestyle choice that makes your adventures more enjoyable and less stressful. Travelling with less frees you to focus on the experiences instead of lugging around heavy bags.