100% Australian Merino. The ultimate comfort in clothing and underwear for any body, anytime, anywhere... Naturally!
100% Australian, Merino Underwear & Clothing, Grown & Sewn in Australia.
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Family Owned, Locally Grown & Made
From the Heart Of the Australian Outback
Born on a sheep station in North West Queensland, Merino Country was created to add value to our homegrown wool - crafting our own lightweight,
easy-care, 100% Merino fabric for clothing and underwear made for work, travel, and everyday life.
We're proudly committed to sustainable and ethical production - from animal welfare and fabric processing to in-house garment manufacturing.
Supporting local jobs and communities, we make natural, healthy, and seriously comfy underwear, thermals, activewear, and leisurewear... Naturally!
The Merino Country Song
We grow the best Merino wool in the world & this is a celebration of the land, the sheep and people who make our beautiful products possible.
Blog posts
Celebrating Rural Women: From the Outback to Parliament House
Celebrating the inspiring women, innovative ideas and lasting connections of the 2026 AgriFutures Rural Women’s Awards at Parliament House in Canberra.
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Plastic-free Swimwear... Naturally!
Plastic-free Swimwear? Merino wool swimwear is soft, sustainable, and ocean-friendly. No plastics, no microfibres – just natural comfort in and out of the water.
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The Benefits of wearing Merino Vs Heating your home
Choosing what to wear in winter isn’t just about fashion - it’s about comfort, efficiency, and making smarter decisions for your home and lifestyle. At a time when energy costs are rising, small c...
Read moreExcellent comfort
Very comfortable fit, quick drying and no smells.!! Highly recommended.
Duncan, Tasmania
The Ultimate Comfort
Love the feel of the 100% wool and the design of the pants waist…they stay up with no elastic which is the ultimate comfort! Merino Country is my favorite out of three wool apparel companies with two of them being in the US. Jill, USA
Jill, USA
Best pair of shorts that I own! Shipped relatively fast from Australia to the US. You can tell this company has great customer service they double check to make sure I had the right size before shipping. I will definitely definitely shop here again! 😊
Frederick, USA
I Love these undies and keep coming back for more.
They fit beautifully, are very comfortable and work equally well in hot or cold weather. I wear a pair most days in the Queensland winter; but too I was recently in Thailand and found that they kept me comfortable amidst heat and humidity.
Trish
Great Australian Quality!
Hello and congratulations. My order has just arrived and I could not be happier. The quality is great and supporting an Aussie business is a joy. I have purchased similar items at the big brand stores....no comparison. Thankfully I have found your site and just about to put in my next order.
Thank you all so much for the work and passion you have .
Vanessa
