Merino Country products are traceable, eco-friendly, sustainable, ethical and really, really comfy...NATURALLY!

From a sheep station in Western Qld, Kerrie Richards established Merino Country in 1993 to vertically integrate the supply chain and value add to the raw Merino wool making long-wearing, natural-fibre garments with integrity, simplicity and tracability with built-in comfort, performance & style.​

From the sheeps' back to yours, our 100% Australian Merino clothing, underwear, thermals, active wear & kids gear is ideal for work, travel and play! 

From the chilly slopes to the humid tropics, the café scene to breath-taking scenes; the workplace to a workout; our 100% Australian Merino gear is comfortable, verstatile, easy-care and ideal for work, travel & play!