Kerrie Richards has always had a passion for Merino wool, life on the land, the people and animals in these rural communities. Adversity is the mother of invention and it was from drought, low wool prices and an exodus of young people from the bush that Merino Country Australia was born 30 years ago & is still going strong today.

Who knew that a good night's sleep can be improved by what you wear. Recent studies have shown that the fabric you sleep in can actually improve or increase quality of sleep and Merino was shown to have the best results!

 Happy International Women's day 2023! This year's theme is Embrace Equity - imagine a world free from bias, stereotypes and discrimination. Together we can achieve this kind of world and embrace equity! We believe that everyone deserves to be given a go and to be treated with equity.