Australian Made Merino clothing & underwear for every body, anytime, anywhere!
Naturally Comfortable. Made to Last. Grown & Sewn in Australia since 1993.
Favourites


Family Owned, Locally Grown & Made
From the Heart Of the Australian Outback
Born on a sheep station in North West Queensland, Merino Country was created to add value to our homegrown wool - crafting our own lightweight,
easy-care, 100% Merino fabric for clothing and underwear made for work, travel, and everyday life.
We're proudly committed to sustainable and ethical production - from animal welfare and fabric processing to in-house garment manufacturing.
Supporting local jobs and communities, we make natural, healthy, and seriously comfy underwear, thermals, activewear, and leisurewear... Naturally!
The Merino Country Song
We grow the best Merino wool in the world & this is a celebration of the land, the sheep and people who make our beautiful products possible.
Blog posts

Pack Light With Merino | Travel Sustainably
If you are looking to travel light and need some help packing then we are here to help! Check out our packing checklist to see what we recommend you pack and check out our helpful tips to help you ...
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Celebrating Rural Women: From the Outback to Parliament House
Celebrating the inspiring women, innovative ideas and lasting connections of the 2026 AgriFutures Rural Women’s Awards at Parliament House in Canberra.
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Plastic-free Swimwear... Naturally!
Plastic-free Swimwear? Merino wool swimwear is soft, sustainable, and ocean-friendly. No plastics, no microfibres – just natural comfort in and out of the water.
Read moreExcellent comfort
Very comfortable fit, quick drying and no smells.!! Highly recommended.
Duncan, Tasmania
The Ultimate Comfort
Love the feel of the 100% wool and the design of the pants waist…they stay up with no elastic which is the ultimate comfort! Merino Country is my favorite out of three wool apparel companies with two of them being in the US. Jill, USA
Jill, USA
Best pair of shorts that I own! Shipped relatively fast from Australia to the US. You can tell this company has great customer service they double check to make sure I had the right size before shipping. I will definitely definitely shop here again! 😊
Frederick, USA
I Love these undies and keep coming back for more.
They fit beautifully, are very comfortable and work equally well in hot or cold weather. I wear a pair most days in the Queensland winter; but too I was recently in Thailand and found that they kept me comfortable amidst heat and humidity.
Trish
Great Australian Quality!
Hello and congratulations. My order has just arrived and I could not be happier. The quality is great and supporting an Aussie business is a joy. I have purchased similar items at the big brand stores....no comparison. Thankfully I have found your site and just about to put in my next order.
Thank you all so much for the work and passion you have .
Vanessa

































