Merino Country products are traceable, eco-friendly, sustainable, ethical and really, really comfy...NATURALLY!

From a sheep station outside of Richmond, North West Qld, Kerrie Richards established Merino Country in 1993 to vertically integrate the supply chain and value add to the raw Merino wool making long-wearing, natural-fibre garments with integrity, simplicity and tracability with built-in comfort, performance & style.​

From the chilly slopes to the humid tropics, the café scene to breath-taking scenes; the workplace to a workout; our 100% Australian Merino gear for the whole family is comfortable, verstatile, easy-care and ideal for work, travel & play!