Journal

Why 100% Merino Underwear Feels Different - and Why That’s a Good Thing

Underwear is the garment closest to your skin, so fabric choice has a big impact on comfort, temperature regulation and skin health. Merino wool underwear can feel different but this is good.

Embrace Every Season: The Versatility of Merino T-Shirts

In the world of clothing, versatility is key. Finding a wardrobe staple that seamlessly transitions through the seasons while maintaining comfort and style can be a game-changer. 

The Merino Country Song | Behind the Scenes

We said YES to Josh Arnold writing The Merino Country Song - a celebration of where your clothing comes from, it's a story of resilience, quality & being Australian Made. 

Plastic-free Swimwear... Naturally!

Plastic-free Swimwear?  Merino wool swimwear is soft, sustainable, and ocean-friendly. No plastics, no microfibres – just natural comfort in and out of the water.

Celebrating Rural Women - Carol Mudford

Huge congratulations to Carol Mudford, the 2025 Rural Women’s Award National Winner, for her incredible work with sHedway - supporting mental health and suicide prevention in the shearing industry. 

Country Meets City at the EKKA

The EKKA is where the country comes to the city – and for owners of Merino Country, Kerrie and Malcolm, it’s where their paths crossed leading to a partnership in life and business.

Merino - the Ultimate Winter All-Rounder for the Whole Family

Stay warm, live simply, and do it all in 100% Australian Merino... Naturally! This season, go natural with Merino Country to keep you comfortable & cosy for  work, travel and play. 

Australian Merino : Your Perfect Companion for Changing Seasons

🌦️ Can’t pick the weather? From cool mornings to sunny afternoons and back again!  Stay comfortable in any season - layer up with 100% Merino.

Sleep Better in Merino

When it comes to getting a good night’s sleep, comfort, temperature regulation, and skin health are crucial—and Merino ticks all the boxes.

Move in Merino... Naturally!

Move in Merino... Naturally! Moisture-wicking, odour-resistant, temperature-regulating & comfortable - take your performance to the next level with Australian Merino!