Australian Owned & Australian Made. Grown & Sewn Locally... Naturally!


  • The Ultimate Guide For Ethical Activewear

    Staying active is an important part of everyone's lives which is why we have put together the ultimate guide for Australian made, ethical, sustainable & natural activewear for the whole family!
  • The Merino Country Story

    From Party Line to On-Line... Merino Country started on the family farm in the shearers quarters and has grown organically over the decades providing Australian Made, Easy Care, 100% Merino underwear and clothing for everyday wear... Naturally!
  • Back to Work in Style & Comfort… Naturally!

    Merino is the ideal natural fibre for wearing to work letting you get on with your job in total comfort and style... Naturally!


  • The Benefits of Wearing Merino Underwear

    The natural properties of wool mean that our Australian Merino wool underwear, WUNDIES, have natural health benefits as well as being REALLY COMFY!
  • Samantha Wan Mask Review- Wool Lover

    Wool For Everyday by Samantha Wan Wool enthusiast and slow fashion advocate, Samantha Wan, has a great blog called Wool For Everyday. Samantha prov...
  • Australian Merino Face Masks... Naturally!

    The natural properties and unique structure of our 100% Australian Merino fabric made to our specifications, means that the tight knit construction is ideal for use in our Merino face mask ... Naturally!
  • Ultimate Camping Gear Guide

    Supporting local is extremely important to us, so what better way to help out fellow Australians than to take a camping trip in our own backyard, Australia! We have compiled a list of our most versatile clothing for camping and caravanning.
  • How to Find the Best Thermals For You

    When choosing the perfect thermals to protect you from the elements and keep you comfortable in all conditions there's a few things to think about to help you get the right style, fit and level of protection.
  • Sheep Dreams - get a good night's sleep in Merino... Naturally!

    Who knew that a good night's sleep can be improved by what you wear. Recent studies have shown that the fabric you sleep in can actually improve or increase quality of sleep and Merino was shown to have the best results!
  • Merino Winter Must Haves

    Life has changed in the last few months but we haven't. Our Merino clothing and underwear is still Made in Australia - we've got you covered for Winter in our 100% Australian Merino lounge wear. Warmth, Comfort & Style... Naturally!
  • Stay Warm & Healthy in Merino... Naturally!

    100% Australian Merino thermals will keep the whole family comfortable, warm and healthy, perfect as the temperature drops and you need to layer up... Naturally!

  • Australian Made Gift Ideas For Mother's Day

    This year spoil mum with 100% Australian Merino and support local Australian made. Shop our gift guide below:    Serappe   It's a wrap. jacket, bla...