Merino - the Ultimate Winter All-Rounder for the Whole Family

Work, Travel, Adventure & Everyday Comfort — Naturally!

When the chill sets in, staying warm, dry, and comfortable becomes a top priority - and Merino Country’s 100% Australian Merino clothing and underwear ticks every box. Whether you're heading to work, out exploring the wilderness, or enjoying a cosy catch-up at your local café, our Merino gear is designed for life on the go in winter - for every member of the family.

Merino Thermals for the whole family

❄️ From Workdays to Wild Adventures

Merino wool is nature’s high-performance fibre, offering warmth without the weight. Our exclusive lightweight 100% Merino jersey is breathable, insulating, and perfect for layering or wearing solo. Whether you’re working outdoors, commuting to the office or juggling daily family life, Merino keeps you comfortable and dry all day long.

🥾 Built for Hiking, Camping & Skiing

When you're out in the elements, you need clothing that works with you — not against you. Our thermals and activewear are ideal for cold-weather hiking, camping trips, and snow adventures like skiing and snowboarding. Merino keeps you warm even when wet, wicks away sweat, resists odour, and is incredibly easy to pack and care for. It's the perfect companion from tent to trail to the top of the mountain.

☕ From Breathtaking Views to the Café Scene

What makes our Merino gear even more remarkable is its versatility. The same thermal top that keeps you toasty by the campfire looks right at home layered under a jacket for a walk through a mountain village, a visit to the farmers' markets, or a relaxed brunch at your favourite café. Merino Country takes you from rugged outdoor scenes to urban settings with effortless style.

🌙 One Outfit, All Day & Night

No need to change! Our pieces transition beautifully from daywear to nightwear. Heading out to dinner after a day on the slopes or sightseeing? Just throw on a scarf or blazer over your Merino layers and you’re good to go. Soft against the skin, naturally breathable and elegant in design, Merino Country helps you pack less, do more, and always look and feel great.

👨👩👧👦 Comfort for the Whole Family

Our range includes underwear, thermals, leggings, camisoles, bras, tees, socks, beanies and more - in styles and sizes to suit everyone from kids to adults. With no synthetic fibres, no harsh chemicals and no itchy seams, our garments are ideal for sensitive skin and everyday wear. 

🌏 Sustainable, Ethical & Australian Made

From happy sheep to hardworking hands — every Merino Country piece is made with care, right here in Australia. Choosing Merino Country means supporting:

• Local jobs
• Ethical manufacturing
• Australian farmers

From our family sheep station in North West Queensland to our in-house production team, we’re committed to ethical, sustainable production every step of the way. Choosing Merino Country supports local jobs, Australian farming families, and a more natural, conscious way of dressing.

Ready for Winter?

This season, go natural with Merino Country — for work, travel, hiking, skiing, camping, and everything in between. Stay warm, live simply, and do it all in 100% Australian Merino... Naturally!

Browse our website to choose your favourite new Merino style in fabulous colours... Naturally!