The Campaign for Wool has announced that King Charles III will remain as patron of the initiative that is seen as the primary vehicle for the promotion of strong wool globally.

King Charles will continue supporting the campaign, its educational activities and events to remind the world of wool’s support for the planet and its natural, renewable and biodegradable properties, TCFW said in a release.

The Campaign for Wool was King Charles’ personal initiative when he was The Prince of Wales in 2008. It was officially launched in 2010 after he reviewed his own farm’s wool prices and sought to assist wool growers throughout the Commonwealth to challenge the rise of toxic synthetic fibres in the worlds of fashion, interiors and the built environment.

As patron, over the past decade of the campaign, the then Prince of Wales visited numerous regions of the United Kingdom, Italy, Australia, New Zealand, Canada and South Africa to engage with wool growers on how best to explain the distinct environmental excellence and ecological benefits of wool in all its end uses.

As campaign patron he has passionately endorsed the natural benefits and use of wool, issues he raised on the introduction of mainstream plastic use in his student days over 50 years ago. This included, in 2016, the burning of a pile of jumpers and burying synthetic and woollen garments to illustrate the sustainability benefits of wearing wool clothes.

The Campaign is supported by companies across the globe, including farmers, the wool processing pipeline, designers, brands and retailers.

On the 10th anniverary of The Campaign for Wool initiative then Prince Charles outlined the importance of wool and  sustainability.