100% Australian Merino. The ultimate comfort in clothing and underwear for any body, anytime, anywhere... Naturally!
100% Australian, Merino Underwear & Clothing, Grown & Sewn in Australia.
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Family Owned, Locally Grown & Made
From the Heart Of the Australian Outback
Born on a sheep station in North West Queensland, Merino Country was created to add value to our homegrown wool - crafting our own lightweight,
easy-care, 100% Merino fabric for clothing and underwear made for work, travel, and everyday life.
We're proudly committed to sustainable and ethical production - from animal welfare and fabric processing to in-house garment manufacturing.
Supporting local jobs and communities, we make natural, healthy, and seriously comfy underwear, thermals, activewear, and leisurewear... Naturally!
The Merino Country Song
We grow the best Merino wool in the world & this is a celebration of the land, the sheep and people who make our beautiful products possible.
Blog posts
Australian Made Week 2026: Why Choosing Australian Merino Matters More Than Ever
By choosing Australian Made clothing and Australian Merino wool garments, you’re supporting local communities, protecting the environment, and investing in quality that lasts.
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Why 100% Merino Underwear Feels Different - and Why That’s a Good Thing
Underwear is the garment closest to your skin, so fabric choice has a big impact on comfort, temperature regulation and skin health. Merino wool underwear can feel different but this is good.
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Embrace Every Season: The Versatility of Merino T-Shirts
In the world of clothing, versatility is key. Finding a wardrobe staple that seamlessly transitions through the seasons while maintaining comfort and style can be a game-changer.
Read moreExcellent comfort
Very comfortable fit, quick drying and no smells.!! Highly recommended.
Duncan, Tasmania
The Ultimate Comfort
Love the feel of the 100% wool and the design of the pants waist…they stay up with no elastic which is the ultimate comfort! Merino Country is my favorite out of three wool apparel companies with two of them being in the US. Jill, USA
Jill, USA
Best pair of shorts that I own! Shipped relatively fast from Australia to the US. You can tell this company has great customer service they double check to make sure I had the right size before shipping. I will definitely definitely shop here again! 😊
Frederick, USA
I Love these undies and keep coming back for more.
They fit beautifully, are very comfortable and work equally well in hot or cold weather. I wear a pair most days in the Queensland winter; but too I was recently in Thailand and found that they kept me comfortable amidst heat and humidity.
Trish
Great Australian Quality!
Hello and congratulations. My order has just arrived and I could not be happier. The quality is great and supporting an Aussie business is a joy. I have purchased similar items at the big brand stores....no comparison. Thankfully I have found your site and just about to put in my next order.
Thank you all so much for the work and passion you have .
Vanessa
